Matt Drance on WWDC10

Matt Drance posted insightful analysis of the competitive landscape surrounding this year’s Worldwide Developers Conference, but is the “OPEN” thing really unexpected?

The announcement that FaceTime would be an open standard was another surprise. Would Apple have done this without the pressure Google and Adobe have been applying? Maybe. But we certainly wouldn’t have seen a slide with a giant “OPEN” on it.

Apple clearly expects to see FaceTime on other networks and in other phones. Being able to call more than just other iPhone owners adds value for everyone. Declaring the underlying technology fair game is the best way to promote widespread adoption.

(via Daring Fireball)